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Swimming expansion to boost Loughborough economy

15 February 2011

Loughborough is to receive a boost with the ASA, the governing body for all things swimming, announcing that it is to expand its operations in the town. The ASA has recently purchased an industrial unit in Brisco Avenue that will house the certificates and badges from the renowned Kellogg’s ASA Awards scheme.

The items are awarded to young people as part of the National Plan for Teaching Swimming programme, powered by British Gas, and these form part of the two million plus items that are distributed by the ASA per year.

By relocating this operation from Redditch in the West Midlands, the ASA have created ten new jobs in Loughborough in sales and finance, alongside warehouse management and distribution.

Jane Nickerson, Chief Operating Officer of the ASA said:

“The ASA has been based in Loughborough for nearly 40 years and the expansion of operations further cements our position as a major employer in the town. This commitment is demonstrated by the fact we have already purchased the unit before selling on our existing plants in the West Midlands.”

The ASA and British Swimming currently employ around 380 staff and relocated to SportPark at Loughborough University in April 2010. The purchase of the unit further consolidates the ASA’s operations and activities in the town.

Tim Garfield Deputy Director of Sport at Loughborough University said:

“One of the ambitions of the SportPark project was to build on Loughborough’s reputation of being at the heart of sport. Attracting the ASA into SportPark was a key milestone for the project. This latest expansion is not only good for the town, but also matches the University’s ambitions for SportPark.”

SportPark is a £15 million development that opened its doors in January 2010. It is home to many of the country's top sports governing bodies and national sports organisations, including the ASA and British Swimming.

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